I'm a product design lead, and I've spent my career making complicated things feel simple. I've worked with e-commerce, fintech and edtech. I'm an expert in hands-on craft, strategic thinking, comfortable with technical collaboration, and experienced with an AI enhanced workflow (I'm also an award-winning filmmaker)

Still Human
Still Human Designing a wellbeing service for educators
Llama ID
Llama ID Making a complex vetting system simple
Edwin Digital Brand
Edwin Digital Brand Bringing several brands into one system
Vision for Education
Vision for Education Redesigning a job search board
Commando Joe's
Commando Joe's Bringing a well-known framework into digital
Hive
Hive Creating an international e-commerce and brand
Aviva
Aviva A design system for corporate news

Kind words

“I had the pleasure of leading Tiago at Hive, and he is one of the most accomplished product designers I've had the opportunity to work with. Tiago has a rare ability to combine exceptional design craft with strong product thinking. He consistently looked beyond the immediate design challenge to understand the underlying customer problem and the commercial objectives, producing solutions that were elegant, practical, and impactful. Beyond his talent as a designer, Tiago is an outstanding collaborator. He builds trust quickly, works seamlessly across product and engineering, and approaches even the most complex problems with calm, curiosity, and ownership. He was someone I could rely on with our highest-priority initiatives, knowing he'd consistently deliver thoughtful, high-quality outcomes. I'd recommend Tiago without hesitation for any senior product design or design leadership role. Any team would be stronger with him, and I'd welcome the opportunity to work with him again.”

Tom Guy · CEO · Hive

“Tiago is a solid design professional with a keen eye for both UI and UX, bringing thoughtful design sensibilities to every project. His ability to balance aesthetics with usability ensures that his work not only looks great but also enhances the user experience in meaningful ways. Beyond his design expertise, Tiago has a sharp instinct for UX writing, seamlessly shaping content where needed to improve clarity and engagement. He's deeply tuned into the design industry, always bringing fresh perspectives and informed decisions to the table. What sets Tiago apart is his ability to ask the right questions—positively challenging assumptions and seeking user insights to drive better outcomes. He's a true team player, consistently going above and beyond to support colleagues and deliver exceptional work. Anyone looking for a talented, thoughtful, and proactive designer should absolutely consider hiring Tiago. He would be an asset to any team.”

Tom Smith · Head of Design · Aviva

Tiago Teixeira

I'm a Product Design Lead based in London, with 15+ years of experience designing B2B and B2C digital products for companies including Aviva, Hive, British Airways, and Ogilvy, across financial services, e-commerce, and edtech.

I work at the intersection of product, design, technology, and AI, combining human-centred design with emerging AI capabilities to create products that are useful, intuitive, accessible, and commercially effective. I collaborate closely with product, engineering, and research teams to turn complex problems into clear experiences, from strategy and discovery through to systems, prototyping, and delivery.

At Hive, I helped shift the business to a subscription model, refreshed a brand whose patterns are still in use today, and built an e-commerce system that got products to customers in six countries. At Aviva, I worked within complex systems and a brand people know worldwide, improving accessibility and consistency across several product lines. At the Edwin Group, I redesigned platforms for vetting and recruitment, built native apps that support teacher wellbeing and student learning, and shaped a digital brand that works as one umbrella for the many organisations under it.

I'm particularly interested in how AI is changing the way we design, build, and interact with digital products, and how designers can use AI not just to accelerate workflows, but to rethink product experiences and unlock entirely new possibilities.

(This website was made by me using basic coding and some AI support.)