Website
Vision for Education
A redesign of the Vision for Education Website, using the new Edwin Group digital identitity, and focusing on new features like an improved search for jobs and a renewed information architecture.
Impacts and outcomes
- Redesigned job search increased candidate applications by over 40% in the pilot, and the improved information architecture reduced time for finding information on key landing pages. The design system aligned with Edwin Group brand rolled out across three connected properties. AI-assisted prototyping cut the design-to-handoff cycle significantly. The new design included an accessibility compliance review that increased scores across all core journeys.
+40%
Candidate applications in pilot
3
Brand sites on unified system
WCAG 2.1
Accessibility compliance
↓60%
Design-to-handoff cycle time
Problem
The Vision for Education website looked dated. Its visuals clashed with the new brand guidelines. It was hard to use on smaller screens and failed basic accessibility standards. The geographical search did not work well. Branches were hard to find, and the way they were presented confused people.
Investigation
I started with the people using the site. Through user research and interviews, I learned what they needed and where they got stuck. The same frustration came up again and again. People struggled to find jobs. They struggled to find their nearest branch.
Insight
The site needed more than a fresh coat of paint. It needed a visual update, a reliable component library and a CMS that worked for the team maintaining it. Better search and clearer branch visibility had to sit at the centre of it all.
Solution
I rebuilt the experience around what people told us. The new design follows the brand guidelines and works across devices. It meets accessibility standards. A redesigned location search makes branches easy to find. A flexible component system, paired with a CMS the team could rely on, keeps the site consistent and easy to update. The result is a website that helps people find the right job and the right branch, quickly.
